Pool Pro & Retail Partner Program

Factory-Direct Filters. Wholesale Pricing. Your Margin.

Join the program pool pros, retailers, and distributors use to buy USA-made replacement cartridges straight from the factory floor in Austin, TX — no distributor markup, and free shipping on ALL orders.

Applications are reviewed within one business day. White/private label programs available upon request.

Factory-direct No middleman pricing
Made in USA Austin, TX facility
Free shipping On ALL orders
Two Programs

One goal: better filters for your customers

Whether you service pools or stock shelves, you buy the same USA-made cartridges at the same factory-direct pricing.

Pool professional servicing a cartridge filter

Pool Pros

Lowest prices
We build all of our filters in the US and sell them direct to offer the lowest prices and create greater value for our customers and partners vs multi-level distributors.
Free, flexible shipping
Save time and space — have orders shipped to your shop or drop-shipped directly to your customers.
Exclusive access
Share your feedback about ways we can innovate and be the first to test Excel’s latest products and services before they’re publicly available.
Dedicated support
Excel’s 5-star support is here when you need it — and here in the US. We stand behind what we build so you and your customers can enjoy peace of mind.
Retail shelf of replacement filter cartridges

Retailers

Best pricing
Factory-direct wholesale pricing that leaves room for your margin while staying competitive with OEM-branded media.
White & private label
White/private label programs are available upon request — mention it in your application and we’ll walk you through the options.
Flexible bundling
Is four a crowd? In addition to our standard filter 4-pack, retail partners can order filter cartridges as singles or 2-packs.
Dedicated support
A US-based team that knows the catalog, answers fit questions, and stands behind every cartridge we build.

Apply to the program

How It Works

Three steps to factory-direct

  1. Tell us about your business.

    Use the form below — a couple of sentences about what you service or sell is plenty to get started.

  2. We set up your program.

    Pricing and pack configurations tailored to how you operate. White/private label programs available upon request.

  3. Order direct.

    Shipping is free on ALL orders — to your shop, or drop-shipped straight to your customer.

Apply to the partner program

Tell us a little about your business and we’ll get back to you — usually within one business day.

  • Free to join — no minimums to apply
  • Wholesale pricing on the full USA-made catalog
  • Ship to your shop or drop-ship to your customers
  • White/private label programs available upon request

Prefer to talk first? Call (888) 532-2801 or visit our contact page.

Tell us about your business